SERP metadata
Title, title length, description and canonical.
Free audit
Meta tag analysis
If you are mainly focused on your search snippet and sharing previews, this is exactly what you need. The audit targets metadata and their quality. It quickly uncovers why a page is not compelling enough in search results or why social sharing does not look the way it should.
The audit checks the presence and basic quality of meta tags on the given page. It does not assess content intent, competitive SERPs or whether the chosen title is the best choice commercially or content-wise. It is a quick check of the technical and content cleanliness of metadata.
When to use it
- When you have low CTR and want to check title and description.
- When the page looks bad when shared on social networks.
- When you need to quickly review the metadata quality of landing pages.
What we check in the audit
Robots and lang
Robots meta and the document language.
Open Graph
og:title, og:description and og:image.
Twitter Cards
twitter:card, title, description and image.
Frequently asked questions
How long should the meta title and description be?
The title roughly 30 to 60 characters, the description 120 to 160. Longer texts get cut off in search results, shorter ones waste the space the snippet offers.
Why do meta tags affect traffic?
The title and description are the first thing people see in search results. A well-written snippet increases clicks even without a better position, making it the cheapest SEO improvement there is.
What is Open Graph for?
Open Graph controls how a page looks when shared on social networks and in chat apps: the preview image, title and description. Without it, platforms assemble the preview themselves and the result often looks sloppy.
How soon do meta tag changes show up in search?
Google usually revisits a page within days to weeks. You can speed up reindexing in Google Search Console using the URL inspection tool.
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